Dutch designers Tjep. have designed a store interior for furniture brand VilaSofa in the Netherlands.

“We used the idea of a warehouse as metaphor for speed: a place weregoods are stored for the transition from the producer to the verypersonal environment of your home,” says Frank Tjepkema of Tjep.

The graphics are derived from symbols used in transportation, while awhite wall with cut-out shapes representing chandeliers, windows andbalconies represents the home.

Staff use sales desks on wheels to allow customers to complete their purchase while sitting on their chosen sofa.

The following information is from Tjep.:

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Tjep. was commissioned to create a shop environmentfor a new furniture brand called VilaSofa. VilaSofa is positionedbetween a conventional furniture shop and Ikea in terms of distributionspeed. It offers mid-range prices for a wide public and a 48 hourdelivery guarantee for all displayed models. The 48 hour claim becamethe main theme for the shop.

We used the idea of a warehouse as metaphor for speed: a place weregoods are stored for the transition from the producer to the verypersonal environment of your home. The conceptual solution wassurprisingly simple and logical: a combination of warehouse estheticsand home esthetics. This resulted for example into materials such asplywood usually used for crates combined with high-end glossy finishes.

The symbols used in transportation and packaging have beenmetamorphosed into decorative elements that form room dividers that arearranged to organize the space and routing.

Finally there is a big wall suggesting the idea of a magical vila, thisis the only place where the graphic references are more literal: a bigchandelier, a diversity of playfully arranged windows, romanticbalconies.

In this space we placed big ‘picnic’ tables where clients can taketheir time to inform about the product, talk to the VilaSofa staff.

Finally we designed mobile cashing systems so that clients can actuallypay from their newly adopted sofa. VilaSofa offers a combination ofexisting sofa models and specially designed sofas by designers such asMonica Mulder and Khodi Feiz.